Brief
Create a brand identity and establish a cohesive look utilizing elements such as colors, textures and logo.
Concept
A footwear brand specializing in boots for the style conscious adventurer that seeks a versatile everyday rider that can easily transition from trail to office.
Packaging Concept
Juxtapose a bold black and white linear exterior against a rustic, woody and organic interior. The boots are wrapped in a cement texture tissue paper binding the boots urban look and hardwearing feel together.
